Every Can Counts announces it helped festival goers across the UK and Ireland recycle over 100,000 cans this summer – a 59% year-on-year increase.
The recycling not-for-profit said it sent 62 ambassadors to attend a variety of events, including Download Festival, the Red Bull Soapbox Race, Stendhal Festival, 2000trees, and Latitude Festival.
At these events, the Every Can Counts ambassadors collected drink cans using a variety of methods, such as bespoke recycling backpacks and festival-themed voting bins.
The event ambassadors offered rewards for recycling drink cans at Download Festival, Latitude Festival and Electric Picnic, which allowed festival goers to exchange sacks of empty cans for festival-branded t-shirts or key rings made from recycled aluminium.
In addition to recycling drink cans, the ambassadors also gathered over 6,700 responses for Every Can Counts’ recycling survey, with the results revealing that festival goers would recycle more when they’re away from home if there were more recycling points.
Every Can Counts said beaches and green spaces, streets, and shopping centres were named the top locations where people feel more drink can recycling points are needed.
Chris Latham-Warde, Programme Manager at Every Can Counts, said: “It’s been a fantastic summer working with major festivals and event organisers across the UK and Ireland, as well as our drink brand partners, to raise awareness about the importance of recycling.
“Thanks to the enthusiasm of festival goers and our dedicated team of ambassadors, we’ve not only recycled over 100,000 cans across the UK but also hopefully inspired thousands to make recycling a part of their daily lives.
“Every can that is recycled can be back on the shelf in 60 days and if we work together, we can all enjoy greener festivals while getting closer to our goal of a 100% drink can recycling rate.”
