Amcor Rigid Packaging (ARP) and Danone have launched a 100% recyclable bottle for the Villavicencio water brand, made exclusively for the Argentinean market.
The new label-less bottle is made from 100% recycled content and has a reduced carbon footprint of 21% compared to the previous bottle.
ARP says removing the label, like in the Villavicencio design, provides a greater opportunity to increase yields of recycled PET resin.
“As longtime partners, we are excited to support Danone’s mission to have a positive impact on the environment and our health,” said Juan Cazes, general manager of Amcor Rigid Packaging Argentina.
“Over the last two years, we have worked closely to produce a bottle that fully represents the Villavicencio brand, keeping the same visual elements.
The alliance with Amcor has allowed us to take another step in our commitment to sustainability, creating a bottle that, in addition to being 100% recyclable, has a lower carbon footprint.
“We used top-quality materials, helping to ensure the safety of the container and the consumer in the process, while we manufacture a bottle that, with the help of the consumer, will become another bottle once recycled.”
ARP has committed to making all its packaging recyclable, reusable or compostable by 2025.
“As one of our flagship brands in Argentina, Villavicencio upholds the ideals that we are all connected to nature,” said Pablo Colombo, Danone procurement director.
“If the environment is healthy, we are too. So, in addition to serving our customers with high-quality products, we must do the same for our planet.
“The alliance with Amcor has allowed us to take another step in our commitment to sustainability, creating a bottle that, in addition to being 100% recyclable, has a lower carbon footprint.”
