Fast food chain Burger King has launched a kids promotional plastic toy amnesty. Toys collected will be recycled into play areas.
The Burger King “Meltdown” campaign will see customers able to drop off any promotional plastic toys acquired from either Burger King or any of its competitors.
“At Burger King UK we want to lead the way in making a change and reducing our environmental impact,” the restaurant said.
“Removing single use plastic toys is one way in which we can do this. We are committed to acting responsibly and sustainability is a key part of this.”
At Burger King UK we want to lead the way in making a change and reducing our environmental impact
Burger King estimates the Meltdown campaign will save an estimated 320 tonnes of single use plastic every year.
As part of the offer, after dropping off a toy and purchasing a full-priced meal, customers will be eligible for a free kids meal.
Working in partnership with Pentatonic, Burger King will recycle the donated toys into play areas for selected stores and special trays encouraging play across its restaurants.
“This means we are not only eradicating single-use plastic toys from our business, but we are also replacing any new plastics that would have been purchased for the trays & play areas,” the restaurant chain said.
“By working with Pentatonic we ensure we work exclusively with smaller, local, UK re-processors who allow greater visibility into the recycling process. Pentatonic have a network of over 100 recycling partners with transparency on their processing capabilities.”