CIWM (the Chartered Institution of Wastes Management) is partnering with strategic content creator Content With Purpose (CWP) to produce a wide-ranging digital series exploring the resources and waste sector’s role as a vital change agent for the transition to a low-carbon, resource-efficient, circular economy.
Through interviews, podcasts, films, articles and a documentary, CIWM says “Leading the Way to a World Beyond Waste” will shine a light on the waste management community and tell the story of the organisations and professionals powering the sector’s transition.
The digital series will explore progress in areas such as waste reduction and reuse, extended producer responsibility (EPR), consistent collections, sustainable packaging design, technology, decarbonisation, research and innovation and skills and training.
CIWM says it will provide a platform for the exchange of ideas and best practices, while “raising awareness and inspiring the next generation”.
“Leading the Way to a World Beyond Waste” will launch in September 2023 at RWM & Letsrecycle Live, at the Birmingham NEC.
At this crucial moment, our sector is doubling down efforts to lead the UK’s transition to a circular economy.
It will then be promoted through a digital marketing and communications campaign, with tailored content for specific audiences including CIWM members, the wider resources and waste management sector, policymakers, educators, young people and the general public.
CIWM argues that now is a pivotal moment for the sector and the time for waste management professionals to accelerate progress to protect the environment and resources for future generations.
As a response, CIWM says the industry is driving change through innovation, collaboration, policy and new technologies; working with producers and manufacturers to design out waste and nurture green material chains; and inspiring behavioural change required in the journey to a “world beyond waste”.
However, the organisation says that “urgent progress” is still needed to keep pace with the change necessary to meet net zero targets, and more must be done to upskill and recruit the future workforce, foster multidisciplinary working and establish a consistent regulatory framework.
A world beyond waste means cleaner oceans, thriving natural ecosystems, and a greener, brighter future for society.
Commenting on the announcement, Sarah Poulter, CEO of CIWM, said: “At this crucial moment, our sector is doubling down efforts to lead the UK’s transition to a circular economy.
“We are rightly proud of our community’s achievements to date, and we are committed to uniting, equipping and mobilising our members to drive change for the sustainable management of resources and waste.
“We are excited for the opportunity to raise awareness of these efforts through our collaboration with CWP, and hope this serves to educate and inspire others as we continue our journey to a world beyond waste.”
Max Smith, Founder & Managing Director, CWP, commented: “A world beyond waste means cleaner oceans, thriving natural ecosystems, and a greener, brighter future for society.
“There’s a long way to go, but it’s a truly inspiring goal and one that this industry has set firmly in its sights. We are excited to meet those accelerating progress and give them a platform to tell their story in transforming the UK.”
