Coca-Cola European Partners (CCEP) is making a new strategic investment from Loop Industries to purchase a supply of 100% recycled PET (rPET) plastic to accelerate the increased use of recycled materials in the creation of its bottles.
Loop is a provider of enhanced recycling technology that makes available new sources of high quality rPET, which previously could not be used due to colorant or other recyclability obstacles.
CCEP expects to be using Loop rPET in its product packaging by early 2020, and it supports the Coca-Cola System’s global vision to work toward a World Without Waste.
Ron Lewis, Chief Supply Chain Officer, CCEP, said: “This is an important investment as it directly supports our sustainability action plan, This is Forward. As part of This is Forward, we’ve committed to ensuring that at least 50% of the material we use for our PET bottles comes from recycled plastic by 2025. This is part of a holistic strategy focused on creating a more circular packaging economy.”
Ron Lewis, CCEP– “As part of This is Forward, we’ve committed to ensuring that at least 50% of the material we use for our PET bottles comes from recycled plastic by 2025. This is part of a holistic strategy focused on creating a more circular packaging economy.”
“We are very proud to become a supplier of Loop™ branded PET resin to the members of the Coca-Cola system’s Cross Enterprise Procurement Group,” said Daniel Solomita, Founder and CEO of Loop Industries.
“We are especially pleased to be able to assist Coca-Cola’s authorized bottlers as they work to meet their recycled content ambitions.”
“Like all responsible companies, we need to be selective in choosing our packaging materials so that we continue to eliminate waste and work to reduce the environmental impact,” said Ron Lewis, Chief Supply Chain Officer, Coca-Cola European Partners, a bottler member of CEPG.
“Investments like this one with Loop Industries support our goal to ensure that at least 50% of the material we use for our PET bottles comes from recycled plastic, and will help us divert more materials from landfills and build a stronger circular plastic economy.”