The collective of Danone’s water brands (including evian, Volvic, AQUA and Bonafont) are taking major steps to tackle “global water challenges”.
Aimed at bringing healthy hydration and safe drinking water to people around the world in the most responsible way, ‘WeActForWater’ is a set of urgent actions, ambitious objectives, and new investments.
Deployed by Danone’s iconic water brands, including evian, Volvic, AQUA and Bonafont, it focuses on responsible packaging, climate neutrality, watershed preservation and access to safe drinking water.
By taking a systemic approach Danone’s WeActForWater strategy, which includes investments in reducing the use of virgin plastic in packaging, biodiversity preservation, and shifting to renewable energy, puts the circular economy into action
The ‘WeActForWater’ collective will support bold new objectives set by its brands to strengthen its growth model and build truly recognized activist brands on the front of global water challenges including:
- Halving the amount of virgin plastic used by the water brands, reaching 50% recycled PET (rPET) use worldwide and 100% across Europe in 2025
- Accelerating towards carbon neutrality in Europe by 2025, with evian and Volvic becoming carbon neutral this year
- Matching every liter of water sold with a liter for people in need, by creating a fund to help 50M people in developing countries access safe drinking water by 2030
- Enhancing watershed and wetlands preservation around the world
- Expecting the collective of its water brands to achieve B Corp certification worldwide by 2022.
Danone’s Chairman & CEO Emmanuel Faber said: “Water is one of the most precious resources on Earth and one of the biggest topics for mankind. The bold actions we are announcing today with WeActForWater are a critical milestone for our brands to act on climate, nature and access issues.
“It will drive conversations to the fundamental purpose of water. I am confident that the pioneering responsible business model we are setting going forward will uniquely position our water brands to create and share value for all in the future.”
Ellen MacArthur Foundation CEO, Andrew Morlet, said: “The scale of the global challenges such as climate change, biodiversity loss, and pollution demand ambitious actions and businesses have a vital role to play.
“By taking a systemic approach Danone’s WeActForWater strategy, which includes investments in reducing the use of virgin plastic in packaging, biodiversity preservation, and shifting to renewable energy, puts the circular economy into action.
“Integrating elements such as carbon neutrality targets and increased use of recycled materials into its business plan will further strengthen the business case for the transition to a circular economy.
“We are pleased to see Danone taking the lead by seeking to transform its business in this way.”
