In celebration of Earth Day (22 April), an eye-catching installation has been revealed at Covent Garden to raise awareness about the importance of recycling.
Made up of over 700 drink cans the canvas has been launched by not-for-profit recycling programme, Every Can Counts, in partnership with Covent Garden.
The “CANvas” was created by street artist Jimmy C with a bespoke Earth Day design to raise awareness of the “infinite recyclability” of aluminium and encourage people to recycle their drink cans wherever they are.
The installation is located on Covent Garden’s North Piazza and will remain on display until Tuesday 25 April, when Jimmy C will be returning to paint a new canvas ahead of the Coronation weekend.
Aluminium is infinitely recyclable, and every empty can could be recycled and back on a shop shelf as a brand-new can in just 60 days.
As part of the project, Every Can Counts says it will also be running a hashtag prize draw where passers-by are invited to post a photo of the installation on social media with the #EveryCanCounts hashtag and tag Every Can Counts on Instagram, Facebook or Twitter for the chance to win a £100 One4All Gift Card.
Chris Latham-Warde, programme manager for Every Can Counts, commented: “Earth Day is all about encouraging worldwide action to help benefit the environment and to preserve the planet, and recycling empty drink cans is something we can all easily do.
“Aluminium is infinitely recyclable, and every empty can could be recycled and back on a shop shelf as a brand-new can in just 60 days. Every can recycled also reduces the carbon footprint of the next can made, so small actions like recycling really do add up to help make a big difference.”
