Influencers will urge young people not to vape as part of the UK Government’s nationwide campaign to highlight the health risks associated with vaping.
The Love Your Lungs campaign aims to highlight the harms of vaping and nicotine addiction to13 to 18 year olds.
The campaign will roll out primarily on social media and use influencers to speak directly to younger audiences.
Last year, the UK Government announced the sale of disposable vapes will be banned from June 2025, as part of the “first step” on the road towards a circular economy.
10-year study to shed light on youth vaping
The Department of Health and Social Care also announced a 10-year study to investigate long-term health effects of vaping on young people’s health and wellbeing, alongside wider influences on adolescent health.
The £62 million research project into adolescent health, funded by UK Research and Innovation, will track 100,000 young people aged 8 to 18 years over a decade.
The research will collect data on behaviour, biology and health records to understand what affects young people’s health and wellbeing, including the impact of vaping.
Minister for Public Health and Prevention, Ashley Dalton, commented: “We know that vaping can be a useful tool to quit smoking, but it’s crucial we have clear evidence on the long-term health harms, especially for young people.
“This landmark series of studies, combined with our first nationwide youth vaping campaign, will help drive evidence-based, decisive action to protect our children’s future.”
