The founder and CEO of ISB Global says that for the EU to achieve the European Green Deal’s target of net zero by 2050, businesses must better support the circular economy by increasing how much of the waste they produce can be reused, recycled and repurposed.
ISB Global, software and solutions provider for the waste management and recycling sector, founder and CEO, Chris Williams, has written a new blog post that calls on European companies to respond to EU regulations and take a “more proactive” approach to monitoring the way they manage waste to reduce the amount that is sent to landfill.
Writing in the blog post, Williams, said: “EU member states have significant work to do and part of this is covered by the EU’s waste management policies. These policies are designed to promote a circular economy within the bloc, limiting landfill use, improving general waste management and encouraging better approaches to recycling and reuse.”
“For waste management and recycling companies, the detail is in how the EU waste and recycling legislation promotes the circular economy, so preventing waste from going to landfill by reuse or recycling is important. Promoting the resale of useful materials while also encouraging producers to be more ‘waste-aware’ is a key part of the EU’s approach.”
For waste management and recycling companies, the detail is in how the EU waste and recycling legislation promotes the circular economy.
Williams states that waste management providers must demonstrate that they can collect, separate and reuse, recycle or repurpose waste, and the businesses they collect from should have to prove that their suppliers meet the requirements too.
He goes on to say that it’s “clear” consumers are often confused by labelling and the terminology used for various packaging types, which adversely affects proper recycling and can lead to recyclable packaging ending up in landfill.
As a solution, which allows businesses to remain “competitive” in their industry, Williams says that waste management and recycling providers must have complete visibility across all their business operations.
To achieve this visibility, he says providers should review and evaluate their existing processes to confirm if the systems they have in place can access and collect the right data, and analyse and report it accurately.
