Lidl, one of the largest global retailers, and WWF, the independent conservation organisation, have announced the commencement of a strategic five-year partnership that aims to address urgent ecological challenges by transforming Lidl’s value chain to offer more sustainable choices and foster business models that operate within planetary boundaries.
The partnership is a testament to Lidl’s long-standing commitment to sustainability, now elevated with WWF’s expertise. Together, they seek to empower consumers to make more environmentally conscious decisions.
A significant focus of this partnership is the reduction of food waste, a critical issue in the fight against climate change and resource depletion. Lidl and WWF are set to implement comprehensive strategies to minimise waste across Lidl’s supply chain, from sourcing to consumer purchase.
This initiative aligns with Lidl’s goal of making sustainable shopping more accessible, emphasising the importance of responsible consumption and efficient resource management.
Christoph Pohl, Chief Purchasing Officer at Lidl International, highlighted the retailer’s responsibility: “As one of the largest food retailers, we must conduct business within planetary boundaries. Sustainable management is crucial for our future viability. With WWF’s support, we’re elevating our sustainability commitment. Only through strong partnerships can we address global challenges like climate change and nature loss.”
“We need bold actions to change our food systems. Lidl, with its international reach, can drive this change significantly. WWF is proud to support and challenge Lidl on this journey.”
Kirsten Schuijt, Director General of WWF International, echoed the sentiment: “Food and energy production are major drivers of nature loss and climate change. We need bold actions to change our food systems. Lidl, with its international reach, can drive this change significantly. WWF is proud to support and challenge Lidl on this journey.”
This international partnership builds on Lidl GB’s previous commitment to WWF’s Retailers’ Commitment for Nature, aiming to halve the environmental impact of UK shopping baskets by 2030.
Now, the scope expands globally, enhancing sustainability efforts in markets such as Switzerland and Austria, where Lidl and WWF have already collaborated.
Key areas of focus include biodiversity conservation, responsible water management, climate protection, traceable supply chains, and sustainable sourcing of critical raw materials.
By addressing these areas, Lidl and WWF aim to mitigate food waste and support WWF conservation projects, safeguarding critical regions and resources.”