The “first-ever” UK supermarket to launch packaging using “Prevented Ocean Plastic”, Lidl GB says it is now extending its focus to fresh meat ranges.
From this week, Lidl’s 400g and XXL 667g Deluxe sausages will be packaged in trays containing a minimum of 30% “Prevented Ocean Plastic” (POP), the supermarket says.
In 2020, Lidl GB says it became the first UK supermarket to incorporate “Prevented Ocean Plastic” (POP) into some of its fish packaging. Now “Prevented Ocean Plastic” (POP) is used in most of Lidl’s own brand fresh fish ranges and is also used in some of the discounter’s breaded poultry ranges, the supermarket says/
Earlier this year, Lidl GB says it reached the milestone of preventing the equivalent of 15 million plastic water bottles from entering the ocean. The supermarket estimates this latest change would see an additional 1.7 million water bottles prevented from entering the ocean each year – around 40 tonnes of plastic.
Our commitment to tackling the detrimental impact of plastic waste doesn’t end there.
POP packaging, supplied and developed in conjunction with Bantam Materials, is made from discarded water bottles found in Southeast Asia within 30 miles of a coastline or major waterway that feeds into the ocean, Lidl GB says.
This waste is then sorted and processed before being used in packaging. The entire process is fully traceable, with a robust documented chain of accountability, Lidl GB says.
The supermarket continues that packaging containing POP contains a minimum of 30% Prevented Ocean Plastic and shoppers can spot the distinctive POP packaging in-store by the blue and white logo on certain items.
Lidl GB’s head of responsible sourcing and ethical trade, Amali Bunter, said: “As the first UK supermarket to launch packaging using Prevented Ocean Plastic, we are so proud to have now prevented the equivalent of over 15 million plastic water bottles from entering the ocean.
“Of course, our commitment to tackling the detrimental impact of plastic waste doesn’t end there and we’ll continue to work with our suppliers to build on our efforts.”