L’Oréal has begun rolling out a new environmental labelling methodology among its brands, as it announces that by 2030, 100% of the plastics used in its products’ packaging will be either from recycled or bio-based sources.
To help its 1.5 billion consumers make more sustainable choices, L’Oréal has developed a Product Environmental & Social Impact Labelling mechanism.
The labelling will include a score on a scale from A to E, with an ‘A’ product considered as ‘best in class’ in terms of environmental impacts.
As an industry leader, we consider that it is our role to contribute to building an inclusive and sustainable society
The method was endorsed by independent scientific experts, L’Oréal says and data have been verified by Bureau Veritas Certification, an independent auditor. The labels and scores will be accessible on products’ web pages.
The first brand to implement the new methodology as of 2020 is Garnier for its hair care products. This labelling will progressively be extended to other countries, L’Oréal’s brands and product categories.
The announcement comes as L’Oréal announces its 2030 sustainability commitments.
2030 sustainability commitments
- By 2025, all of L’Oréal’s sites will have achieved carbon neutrality by improving energy efficiency and using 100% renewable energy;
- By 2030, 100% of the plastics used in L’Oréal’s products’ packaging will be either from recycled or bio-based sources;
- By 2030, L’Oréal will reduce by 50% per finished product, compared to 2016, its entire greenhouse gas emissions.
L’Oréal is also allocating €150 million to address urgent social and environmental issues.
Alexandra Palt, L’Oréal Chief Corporate Responsibility Officer, said: “Over the past decade, we have profoundly transformed our company, putting sustainability at the very core of our business model.
“With our new commitments, we are entering a new phase of acceleration of that transformation: going beyond our direct environmental impact, helping consumers to make more sustainable choices, as well as generating positive social and environmental contribution.
“As an industry leader, we consider that it is our role to contribute to building an inclusive and sustainable society.”