Environmental charity Hubbub has launched its ‘In The Loop’ toolkit, an in-depth guide for local authorities on how to roll out a successful recycling on-the-go campaign to increase recycling rates and reduce the amount of waste sent to landfill or incineration.
Hubbub says the toolkit, launched at the LARAC conference in Birmingham and funded by environmental compliance scheme Ecosurety, brings together key learnings and insights gathered from #InTheLoop, which was first trialled in Leeds in 2018, followed by similar trials in Swansea, Edinburgh, Dublin, Wimbledon, Telford and Lambeth.
These areas installed and tested a range of bright, colourful bins to make it “as easy as possible” for people to recycle empty glass, plastic bottles, cans, and in some cases coffee cups, and therefore improve recycling rates, Hubbub says.
Our new toolkit pulls together key insights from seven trials in a variety of UK locations.
The environmental charity says that across all these #IntheLoop pilot projects, over 500 bins have been installed and over 2.5 million plastic and glass bottles and cans were collected and recycled.
The results and learnings from the various trials have been compiled into this new toolkit to act as a blueprint for other local authorities to benefit from, Hubbub says, and the online resource includes information, tips and downloadable templates and assets.
Hubbub says the toolkit aims to provide valuable and easy-to-implement advice to local authorities, for whom on-the-go waste continues to be a significant problem. The publication of the new toolkit is supported by additional funding made available by The Coca-Cola Foundation.
The #InTheLoop grant fund will support four new projects to introduce or improve their recycling points using the #InTheLoop toolkit in areas that include waterways, such as coastline, riverways, canals, docks or wetlands.
Grant funding of £25,0000 will be made available to each successful applicant. As well as the funding, Hubbub says it will provide ongoing support to successful applicants based on the charity’s expertise and experience in delivering recycling campaigns.
Gavin Ellis, co-founder of Hubbub, said: “Our new toolkit pulls together key insights from seven trials in a variety of UK locations that have taken place over the last four years.
“Our ambition is for #InTheLoop to become a recognised and effective approach to out-of-home recycling that can be replicated throughout the UK and beyond. We hope sharing our results and learnings openly will be useful to local authorities looking to improve their recycling services.
“We’re delighted that additional funding from The Coca-Cola Foundation will help four local authorities to get started and put the toolkit into action to help boost recycling rates and reduce marine litter.”
