Plastics Recycling Charity, RECOUP has warned against the issue of materials switching, saying in some cases this is done without consideration for the effect on overall recyclability.
It says that when packaging is assessed in isolation rather than as part of the overall supply chain then citizens can be “lulled into a false sense of security” regarding recyclability and environmental sustainability claims.
It says it’s important that any claims made concerning sustainability are valid and not ‘greenwashing’.
Paul East, Head of Packaging, Recycling and Design at RECOUP said a growing number of companies are “following the trend” to change material types to claim improved sustainability and recyclability.
He said: “However there are instances when product claims are in danger of lulling consumers into believing such switches are an improvement, when in some instances this is not the case.”
There are instances when product claims are in danger of lulling consumers into believing such switches are an improvement, when in some instances this is not the case
To highlight some of these key issues RECOUP has produced a set of case studies which set out to demonstrate the issues and how improvements can be made to ensure maximum recovery whilst minimising the impact on the environment.
The RECOUP ‘Recyclability By Design’ case studies set out to illustrate to users and designers of plastic packaging how Design for Recyclability principles can be applied to ensure that their packaging can be recycled and can display accurate messaging to the consumer.
The Case Studies give examples of packaging where the switch of material works counter to the recyclability and circularity of the packaging.
Illustrations particularly highlight the issues with multi-material packaging such as laminated paper bottles and trays. Often the pack had the best chance of being recycled and recovered in its original state, thus questioning to what purpose the swap was made.
Kate Bedford, Packaging Project Manager, said there is a need to make brand owners and packaging designers aware of the factors which need to be considered when looking at changing material. “Case Studies communicate what is required,” she said.
RECycling of Used Plastics Limited (RECOUP) is a charity and leading authority providing expertise and guidance across the plastics recycling value chain.
