Sainsbury’s has announced it’s introducing £2 fruit and vegetable boxes, available for customers to purchase from this week (20 February) in over 200 selected supermarkets across the country, following a successful trial in January.
The “Taste Me, Don’t Waste Me” boxes are set to include a variety of surplus fresh fruit and vegetables that could have otherwise gone to waste and will be sold for a lower price.
Shoppers can find the boxes in Sainsbury’s fresh produce aisles. The initiative is part of the retailer’s commitment to halve food waste across its value chain by 2030.
Last year, Sainsbury’s also began removing “best before” dates from over 100 product lines, including pears, onions, tomatoes and citrus fruits, with over 130 lines set to follow.
We’re committed to helping our customers access tasty, nutritious food that’s better for them and the planet too.
Commenting on the launch, Richard Crampton, Director of Fresh Food, at Sainsbury’s, said: “At Sainsbury’s, we’re committed to helping our customers access tasty, nutritious food that’s better for them and the planet too.
“It’s great to see that shoppers have been enjoying the ‘Taste Me, Don’t Waste Me’ boxes, which is why we’re really pleased to roll out the trial to over 200 supermarkets, helping even more people across the country.
“We believe that everyone deserves to eat well at an affordable price, and we hope this additional support will ensure that good quality food doesn’t go to waste.”
