Sainsbury’s introduces paper packaging across its own-brand avocados, which it says will save 20.2 million pieces of plastic annually when fully rolled out.
The supermarket is trialling paper packaging for its own-brand Ripe & Ready Avocados twin pack across 77 Sainsbury’s supermarkets with a wider rollout expected later this year.
The plastic-free avocado packaging consists of paper with bamboo netting, a solution that is fully recyclable at kerbside, Sainsbury’s said.
Commenting on the trial, Claire Hughes, Director of Product and Innovation said: “Switching to paper packaging across our Ripe & Ready Avocados twin pack is one of the many steps we are taking to fulfil our commitment towards a greener future.
“The initiative reflects our continuous efforts to help develop more sustainable and innovative packaging solutions and we’re excited for our customers to try out the new packaging in-store.”
Last year, Sainsbury’s transitioned from plastic to cardboard punnets across a range of its Taste the Difference berries and cherries, which it says will save over 160 tonnes of plastic per year.
The supermarket said the switch to cardboard mushroom punnets has saved around 775 tonnes of plastic each year, and transitioning all kitchen and toilet roll packaging from plastic to paper reduced over 485 tonnes annually.
Sainsbury’s also recently launched its “Good to Know” logo to help customers identify products with improved packaging or reduced plastic packaging.
