Five winning brands will be chosen for the Sky Zero Footprint Fund, with the idea that’s judged to be the most imaginative and impactful securing £1 million of the £2 million pot in advertising support.
Returning for its second year, the Sky Zero Footprint Fund is a £2 million initiative created to help brands accelerate their sustainable initiatives and inspire behavioural change.
Sky says the Sky Zero Footprint Fund supports brands committed to a more sustainable future by helping to amplify their positive environmental messages using the power of TV and advertising.
The judging panel will select the winners based on their commitment to a carbon zero future.
Like the first year, the initiative is open to brands and media and creative agencies in the UK and Ireland. Sky says a panel of respected industry experts with credentials in advertising, creativity and sustainability will assess the entries and decide on the 5 winning brands.
Sky says the campaign champions the adoption of tangible steps towards a sustainable future and is an extension of the Sky Zero pledge to go net zero carbon by 2030 to fight climate change.
Director of Planning at Sky Media, Sarah Jones, said: “The Sky Zero Footprint Fund builds on Sky’s track record of inspiring environmental awareness by using the power of TV to drive positive change with more sustainable brands and messages.
“The Footprint Fund last year resulted in five great adverts and brought new disruptive brands to TV for the first time. We’re excited to announce the return of the initiative and we can’t wait to hear from the brands that want to help make a difference.”