Sustainable material company Spinnova and adidas have introduced the new hoodie, TERREX HS, the first adidas product made with the sustainable SPINNOVA® material.
This announcement marks an important milestone in SPINNOVA® materials becoming available for consumers globally, Spinnova says.
Eight months after announcing their partnership, Spinnova and adidas have unveiled the first adidas product made with SPINNOVA® fibres.
Spinnova says the adidas TERREX HS1 is a mid-layer knit for hikers that sees adidas exploring a more sustainable textile solution composed of a minimum of 25% wood-based fibres and organic cotton. Working with the material’s natural colour, the hoodie is made without dyeing or bleaching chemicals.
A limited number of the TERREX HS1 will be made commercially available on adidas’ website and in other selected retail outlets with global reach from July.
Spinnova is on a mission to transform the raw material base of the global textile industry.
Commenting on the product launch, Spinnova’s CEO and co-founder Janne Poranen, said: “Spinnova is on a mission to transform the raw material base of the global textile industry by providing radically sustainable and high-performance textile materials.
“We are very proud of the revolutionary results our teams have accomplished together. Today’s launch is a major milestone on our joint commercial journey.”
Spinnova says its first commercial-scale factory is expected to be completed in Finland at the end of this year. Spinnova and its Woodspin joint venture partner Suzano have a scaling target of a million tonnes of global fibre production capacity per annum within the next 10-12 years.
As part of ensuring access to future volumes of SPINNOVA®, adidas became a cornerstone investor in Spinnova’s initial public offering last June.
SPINNOVA® is a circular textile fibre made of sustainably sourced wood, without harmful chemicals. Spinnova says the material produces 65% fewer CO2 emissions and uses 99% less water than cotton production and contains zero microplastics.
Using SPINNOVA® fibres will allow adidas to make high-performance apparel while reducing the CO2 emissions.
Carla Murphy, General Manager of adidas TERREX, commented: “Using SPINNOVA® fibres will allow adidas to make high-performance apparel while reducing the CO2 emissions, water consumption and waste usually required to create such products.
“The TERREX HS1 is a major step on adidas’s journey to create nine out of 10 articles with a sustainable technology, materials, design or manufacturing method by 2025.”