Global personal care brand, Paula’s Choice Skincare and international recycling company TerraCycle have launched the Paula’s Choice Skincare Free Recycling Programme in the UK.
Terracycle says the partnership enables consumers to recycle their empty Paula’s Choice Skincare packaging.
To participate in the programme, customers must create an account on Terracycle’s website and print a prepaid shipping label. From there, consumers need to collect their Paula’s Choice Skincare packaging and prepare it to be shipped. They must then post the items to Terracycle to be recycled into new products.
Anyone can collect their empty Paula’s Choice Skincare packaging, including the brand’s skincare bottles, tubes, caps, pumps, droppers and applicators, at home, Terracycle says.
By preventing these items from ending up in landfills, consumers will also be able to earn points that can be converted to donations for the non-profit, school or charitable organisation of their choice.
We are proud to offer our customers in the UK the possibility to recycle their empties through our collaboration with Terracycle.
The news of this scheme follows the successful launch of a similar programme in the US.
Commenting on the launch, Frans Jansen, Director of Operations, Paula’s Choice Europe, said: “Caring for people and our planet is just as important to us as caring for our skin. As part of our sustainability commitment, we are excited to partner with Terracycle to help reduce plastic waste.
“Unfortunately, it is not always possible to recycle skincare packaging in kerbside recycling systems. We are proud to offer our customers in the UK the possibility to recycle their empties through our collaboration with Terracycle.”