Swiss plastic upcycler Tide Ocean SA has teamed up with Norwegian tech company Empower to track material flows through every step of its journey with all data being saved on a public blockchain.
Tide says it has started to digitise its supply chain as part of its promise to be the most trusted label of upcycled ocean-bound plastic.
Tracking the material’s journey from plastic waste to upcycled granules, Tide says, will enable the organisation to provide material passports documenting the journey the plastic takes through its supply chain and combat greenwashing.
Tide says Empower has established itself as one of the leading providers of tracking technology in the recycled plastic industry.
Alongside its Oslo-based technology partner, Empower, Tide has begun to track its material flows from the moment a piece of ocean-bound plastic waste is picked up by its collectors to when the upcycled plastic granules are being shipped to customers.
The plastic upcycler says all the data from this process, such as photos, dates, volumes, and information about processing steps, is saved on a public blockchain for maximum transparency and security.
Tide’s founder and CEO, Thomas Schori, said: “A lot of greenwashing is happening in the ocean plastic space and there’s only one way out of this: transparency. With Empower we’ve found a partner that shares our values and works tirelessly at the forefront of this important issue.
“It is our mutual goal to provide a state-of-the-art solution based on blockchain technology to prove the origin of our ocean-bound material. This is another important milestone for Tide to become the world’s number one label for upcycled ocean-bound plastic.”