Created using 18 tonnes of waste from the Nile River, the installation supports the launch of the 100YR CLEANUP initiative led by Zero Co and The Hidden Sea.
As world leaders assemble in Egypt for COP27, Zero Co and The Hidden Sea say they have launched the initiative to clean the planet for the next 100 years. The two organisations continue that they have kickstarted the 100YR CLEANUP initiative with a six-figure investment.
Installed outside Cairo in Egypt’s Western Desert, the structure took five days to build, weighs 18 tonnes, is 10 metres tall and 12 metres wide, the organisations say.
The pyramid was made using the “equivalent of one million waste plastic water bottles” collected from the Nile River, the organisations say, by entrepreneur Mike Smith, founder of Zero Co and the 100YR CLEANUP initiative who will camp on top of the pyramid for three days, and The Hidden Sea co-founders Justin Moran and Richie Vandenburg.
Despite its epic size, the pyramid shows just a fraction of what is an incredible crisis.
Zero Co and The Hidden Sea say the team is launching a $1,000,000 fundraising drive to support the initiative and once the target is achieved, 100YR CLEANUP will build full-time teams around the world cleaning the planet five days a week for the next 100 years.
Founder of Hidden Sea, Justin Moran, said: “Despite its epic size, the pyramid shows just a fraction of what is an incredible crisis. Powered by wine drinkers, The Hidden Sea has removed 18 million plastic bottles from the ocean so far; this demonstrates that consumers simply need a clear way to be part of the solution.
“They want to get behind companies that put their money where their mouth is. It’s time to draw a line in the sand and change and come together as business leaders to help manage the crisis. Those who, like us, have the ability, have the responsibility.”
