Why is reuse often overlooked for recycling?

This video explores why reuse is often overlooked for recycling despite being higher in the waste hierarchy.

Many people across Europe have a positive view of reuse – 77% according to a survey of over 7,000 consumers. However, 78% of consumers said they would be worried about hygiene if a product was packaged in a reusable container.

How do we address this disparity in the public’s opinion on reuse and recycling?